Pepperdine News and Events

Dr. Wayne Byrd Opens Los Angeles Based Marketing Firm

Pepperdine University Graduate School of Education and Psychology (GSEP) Organizational Leadership Alumnus Dr. Wayne Byrd opened Los Angeles based marketing firm Midnight Buzz in March of this year. 

Dr. Byrd, whose dissertation focused on the personal leadership strategies of successful entrepreneurs, now helps small businesses improve their visibility through local internet marketing and brand management.

“Our online marketing campaigns bring traffic, customers, and a mix of local and national popularity to businesses which will help them establish not only increased brand visibility, but also targeted leads that are more likely to convert into sales,” says Dr. Byrd. “This lowers our client’s cost per impression which results in an optimal return on investment.”

The Midnight Buzz team includes marketing professionals from such companies as Paramount Pictures, 20th Century Fox, Mobile Messenger, Kaplan and the Syska Hennessy Group. Team members also include graduates of Pepperdine’s Graziadio School of Business and Management.

Dr. Byrd also serves as an adjunct professor for Pepperdine University’s Film Department.